BRANDING DESIGN 2023
Bo&Tee Rebrand
Bo+Tee underwent a modern rebrand to move away from its previous gym-focused identity and embrace a cooler, more lifestyle-led aesthetic. The goal was to create a fresher, more refined visual direction with clean design elements that aligned with contemporary activewear trends. I was directly involved in this transformation, working hands-on during campaign shoots to assist the creative director whilst on set and ensure the visuals reflected the updated brand vision. The result was a more elevated, versatile look that appeals to a broader, style-conscious audience beyond the gym.
BRANDING DESIGN 2023
After Missguided was acquired by Frasers Group, the brand underwent a bold rebrand to mark a new era. As a graphic designer on the project, I helped revive the brand with a sharper, edgier visual identity that pushed boundaries while staying true to its fast-fashion roots. From refreshed digital assets to striking campaign visuals, every element was designed to re-energize the Missguided audience and support a powerful relaunch. The result was a revitalized brand presence that felt fearless, fashion-forward, and ready to reclaim its place in the market.
Missguided Rebrand
Video Billboard Campaign
To build hype around the Missguided relaunch, I created an iconic video billboard that combined my video editing expertise with After Effects motion design. The goal was to showcase the bold new branding in a high-impact, visually striking way that would excite and engage audiences. The final piece was displayed on a 30-meter-long skyscraper billboard in Manchester, making a powerful statement and setting the tone for the brand’s fresh direction. It was a standout moment in the campaign, designed to grab attention and mark Missguided’s return with impact and reaching over 2 million eyes the month it was live.
Digital Van
One of the activations we chose to promote the relaunch was through the use of a fleet of 15 premium digi-vans. I worked on using after-effects to reformat the ad to the digivan size, This was then driven around London, Birmingham, and Manchester.
Social Posts
I created teaser content to build hype and reflect the brand’s bold new direction. The campaign featured edgy visuals, sneak peeks of the new logo and styles. Designed for social media, the content played with mystery and attitude tapping into trends to engage the audience and generate excitement and hype ahead of launch.
Iconic London
FREELANCE DESIGN 2025
A project working with Iconic London on their new gifting campaign for the seasonal period. Needing some additional support on their gifting hub, they reached out to design their gifting landing page and support with social media ads. The end result was marketing assets consistent with their holiday campaign roll out with bold fonts, a strong price point focus and scroll stopping imagery.
Gifting Campaign
FREELANCE DESIGN 2026
As an ongoing freelance designer for Beauty Crop, I support the brand across a wide range of creative campaigns, helping bring new product launches to life across digital, social and retail channels. My work includes designing launch assets for social media, creating press release materials for PR outreach, producing animated content for in-store digital screens, and providing ongoing graphic support across marketing campaigns. Working within the fast-paced beauty industry, I translate product stories into engaging, on-brand creative that delivered a cohesive customer experience across every touchpoint, from first launch to in-store discovery.
The Beauty Crop
CAMPAIGN DESIGN 2023
I SAW IT FIRST
After I Saw It First was acquired by Frasers Group, the brand shifted toward a new aesthetic aimed at a distinctly different customer than Missguided. For the summer campaign, I developed a creative treatment that carried across all social and marketing assets, focusing on a fun, upbeat narrative that felt fresh and accessible. With a lower price point being central to the strategy, I tailored the visuals and messaging to highlight value while still delivering an aspirational, trend-led feel that resonated with the brand’s new direction.
Summer Campaign
