Little did I know what started as playing around in photoshop as a young teenager, turned into my entire career. Heading to university to learn about fashion design swiftly pivoted into a fashion communications degree, working in marketing for the fashion industry and rocketing into multiple brands.
Now a creative designer working across multimedia marketing assets, I’m predominantly experienced working across fashion and beauty. Skilled in multiple disciplines such as graphic design, video editing, motion design and print, I’ve taken these skills into full-time freelancing.
Here’s an overview of some of that experience.
Hi, I’m Emily.
Experience
FRASERS GROUP
Graphic Design Lead
Lead up graphics for ISAWITFIRST
Worked across Studio Retail
Worked on Missguided rebrand
Social ideation & creation for creative campaigns
Creating social media assets across 3 businesses
Email Design
Homepage design
Creating graphic treatments for collections and campaigns
Video editing & grading
Creating assets for OOH & print.
OH POLLY & BO&TEE
Senior Creative Graphic Designer
Creating launch assets across both businesses for website and digital marketing
Working on social design
Packaging mockups & design
Email design and build
Creating & artworking assets for events and print
Creating all general marketing materials for across both businesses.
MISSGUIDED
Graphic Designer
Print design & promotional insert design
Packaging design
Designing mailing bags, swing tags and event assets
Designing & editing social media content
Motion for graphics
Owning and overseeing franchise content across geo’s for consistent output
Out of home advertising for stores such as in store screens
Campaign treatment design
OH POLLY & BO&TEE
Senior Video Editor
Filming campaigns and events
Editing social video
Motion graphics for video
Storyboarding video assets
Planning video content for shoots
Creating assets across various parts of the business
Formatting video for different areas
Creating tiktok content and reels for various multichannels, & paid ads.
LULLABELLZ
Graphic Designer & Videographer
Creating materials across all channels, graphics & video content
Packaging design & development
Designing emails
Designing paid & organic social
Designing website material
Conceptualising campaigns for video
Filming & editing video
Image retouching
Shooting video, assisting & shot planning/storyboarding
Photographing products
Responsible for photo/video equipment
Filming influencers & events
Editing campaign & event videos
BOOHOO
Social Media Graphic Designer
Created all social media assets for boohoo
Managed own workload as social designer
Researched creative new ideas for content
Editing social content videos
Filming social content & formatting across all channels
Assisting with TikTok live streams filming & graphic support.
Freelance Projects
BO&TEE
Bo+Tee underwent a modern rebrand to move away from its previous gym-focused identity and embrace a cooler, more lifestyle-led aesthetic. The goal was to create a fresher, more refined visual direction with clean design elements that aligned with contemporary activewear trends. I was directly involved in this transformation, working hands-on during campaign shoots to assist the creative director whilst on set and ensure the visuals reflected the updated brand vision. The result was a more elevated, versatile look that appeals to a broader, style-conscious audience beyond the gym.
Iconic London
A project working with Iconic London on their new gifting campaign for the seasonal period.
Needing some additional support on their gifting hub, they reached out to me to design their gifting landing page and support with social media ads.
Education
BA HONS FASHION COMMUNICATIONS
Arts University Bournemouth
BTEC NATIONAL DIPLOMA ART & DESIGN
Woodrush Sixth Form
Portfolio Work
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Boohoo
As a social designer at Boohoo it was my responsibility to design attention grabbing stories, here’s some examples of the work I produced whilst there.
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Missguided Beauty
A campaign project to launch Missguided beauty, I worked across social media design for this product launch.
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BO&TEE
A rebranding project working on a graphic treatment for the new BO&TEE relaunch campaign as a more lifestyle orientated brand. This featured an entire new collection of images promoting core products.
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I Saw It First
Graphic treatment work for the new I Saw It First brand launch. This included a new summer campaign with a strong price focus.
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Lullabellz
A large project working on Lullabellz new luxury human hair range. I worked across all aspects of this product launch, packaging design, digital marketing assets, web graphics, email, storyboarding and shooting the campaign video.
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Bo&Tee
Email design for BO&TEE promoting their new range of define luxe colours. I created and trained on emails whilst at BO&TEE.
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Lullabellz
A campaign filmed and edited for Lullabellz. This was a summer campaign to promote product in Ibiza.
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MSGD Rebrand
A campaign treatment promoting Missguided’s new rebrand, this shoot was focused on the ‘temptress’ customer. As a graphic designer on the project, From refreshed digital assets to striking campaign visuals, every element was designed to re-energize the Missguided audience and support a powerful relaunch.
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MSGD Rebrand
A campaign treatment promoting Missguided’s new rebrand, this shoot was focused on the ‘temptress’ customer. As a graphic designer on the project, From refreshed digital assets to striking campaign visuals, every element was designed to re-energize the Missguided audience and support a powerful relaunch.
