SOCIAL DESIGN
Social graphic design plays a crucial role in building brand awareness and driving engagement, especially in the fast-paced world of fashion. I’ve created eye-catching reels, stories, and teaser content to support new campaigns, promote current collections, and keep audiences excited and informed. Each piece is designed with platform-specific strategies in mind, whether it’s a quick impactful reel or a bold story graphic, to capture attention and encourage interaction. A strong social media presence is essential for staying relevant, and my work ensures that every visual communicates the brand’s identity while standing out in a crowded digital space.
Missguided Relaunch
For the Missguided relaunch, I created teaser content to build hype and reflect the brand’s bold new direction. The campaign featured edgy visuals, sneak peeks of the new logo and styles. Designed for social media, the content played with mystery and attitude tapping into trends to engage the audience and generate excitement and hype ahead of launch.
Soft Soccer
Whilst at Bo+Tee I developed an overarching design treatment for a soft vibed soccer-inspired lifestyle activewear collection, blending sporty energy with a laid-back aesthetic. The look centered around a bold, 90’s style headline font to bring a nostalgic, confident edge, paired with gentle, minimal supporting text to balance the tone. The contrast created a fresh visual identity, soft yet strong, perfectly aligning with the collection’s lifestyle meets sport concept.
I created assets for an airport and travel-inspired collection, focused on elevating the concept of airport outfits. The visual identity drew from the travel experience, incorporating design details like airport signage, animated avian inspired logos, and ambient audio to evoke the feeling of movement and transit. I produced creative social assets including interactive luggage scanners and dynamic content, to immerse the audience in a playful, travel-themed world, sparking curiosity and encouraging engagement with the collection.
Bo+Tee Jetset
SOCIAL DESIGN 2021
MISSGUIDED BEAUTY
While at Missguided, I worked on the launch of their new makeup range, Missguided Beauty. I developed creative layouts that highlighted swatches, brushes, and fresh product imagery, using handwritten detailing to add a playful, personal touch. The visuals balanced the fun, fresh feel of the new range while staying true to the core Missguided brand.
Other Content
I've been lucky to work on a wide range of social media content for some of the biggest names and projects in fashion, including Missguided, Boohoo, Oh Polly, Bo+Tee, and I Saw It First. From bold campaign visuals to playful product showcases and trend-led edits, I’ve created engaging, on-brand content tailored for each audience. These projects allowed me to explore different creative styles, stay ahead of social trends, and contribute to the strong visual presence of some of the industry's leading fashion brands.
